Viral Trends

Ryan Dorchak is the General Manager/Operating Partner for the Cloverleaf Tavern in Caldwell, New Jersey, where it is the oldest business in town. Ryan is the third generation owner of the pub that dates back to 1933. Their menu boasts a little bit of everything for everyone but their most well known for their extensive craft beer program and their creative and delicious Burgers. The Cloverleaf regularly has different promotions including a weekly limited time only Burger of the week, and recently, promotions utilizing their status as a Pokestop in Pokemon Go.

Ruggy Joesten is the Sr. Community Director for Yelp in Manhattan. Helping businesses get the most out of the site is his passion. He also curates local events intended to spread positive word of mouth for the many local businesses that dot the Manhattan culinary landscape. Ruggy also has the dubious honor of being the very first repeat guest on the Like, Bite & Share podcast as he was on our very 2nd episode. He joins us today to tell us about Yelp’s new Pokemon Go filter.

Like Ruggy Joeston, Julie Zucker is also a veteran of the Like Bite & Share podcast. She is the Director of Marketing and Promotions for Branded Restaurants, which consists of all Big Daddy’s and Duke’s locations in New York City. In keeping with today’s theme, she’s joining us to talk about Pokemon-Go inspired menu items at Big Daddy’s.

ABOUT THE SHOW

Like Bite & Share is a podcast about marketing in the food business. Each episode includes an insightful interview with food marketing professionals.

SHOW NOTES

Key Takeaways:

  • If your restaurant or bar is a designated Pokestop or Gym, consider yourself lucky. You can use the Lure feature in the game to attract game players looking for rare Pokemon
  • You can amplify your good fortune with a giveaway or discount for players. Ex: an entry to win a gift card for anyone who takes a screen shot of a Pokemon in the restaurant and posts it with a designated hashtag
  • Limited time offers are great in general because they’re new content for promotion of your restaurant
  • You can now filter by proximity to a Pokestop on Yelp, and most of that data comes from user submitted information
  • Yelp’s goal in creating the filter was to help businesses that are Pokestops get attention from more potential customers
  • Yelp has a little known feature on their app called Monocle that also offers an augmented reality look at the world
  • Using the Lure module might not on its own lead to added business, as players can come near your store without actually coming inside. Giving players a game-themed reason to enter is helpful
  • Pokemon-themed food items (like shakes) play really well on social media
  • Discounts encourage repeat customers to visit you, but limited time offers are more likely to bring in new customers

Links Mentioned in this Episode:

Learn more about Ryan Dorchak & Cloverleaf Tavern:

Learn more about Ruggy Joesten & Yelp:

Learn more about Julie Zucker & Big Daddy’s: