History of the NWA Championship | Part 1 | A Golden Legacy

The WWWF (WWF/E), WCW, and ECW Championships all came from the NWA World Heavyweight Championship. I grew up in the ‘90s so those three titles were the first I wanted to tackle. Now that that’s out of the way, I’m going to try to tackle this historically significant but often irrelevant title. I’m doing this in six parts (unless I change my mind in the middle of the thing): The early days, the Jim Crockett/WCW supercard days, the Dan Severn-dominated proto-indie days, the NWA-TNA weekly PPV days, the NWA-TNA post-weekly PPV days, and then all the indie stuff from the NWA’s split from TNA until today. I would have done seven parts if Billy Corgan’s NWA had been around longer, but there actually haven’t been any title changes since he’s taken the reins so there’s nothing to review there. A lot of the early stuff and the indie stuff is really obscure and hard to track down (more than a few title changes weren’t filmed at all), so if I can’t get my hands on it easily I’m skipping it. Sorry, that’s the deal. 

Okay, let’s go way back. Until the mid ‘70s, footage of NWA Championship title changes is incredibly hard to come by. Orville Brown was recognized as the first NWA Champion, and his reign (possibly retroactively) began on July 14, 1948 when he defeated Sonny Meyers in Des Moines, Iowa. He was champ for just over a year when he was forced to retire because of a car accident. 

Lou Thesz became the second champion. He was already the champion of a different NWA (National Wrestling Association rather than Alliance) and of the Pacific Northwest territory. So when Brown went down, Thesz was declared the National Wrestling Alliance Champion on November 27, 1949. He held the title for six and a half years before dropping it to Whipper Billy Watson. But then on what would have been just about the seventh anniversary of his title win, he got the belt back from Watson. 

One year later, Thesz lost the title to Dick Hutton in Canada. Hutton lost the belt to Pat O’Connor in Missouri, and then in what we now know is a very historically significant match, Buddy Rogers beat O’Connor in Chicago.

June 30, 1961 – Chicago, Illinois

Buddy Rogers def. Pat O’Connor {NWA World Heavyweight Championship 2/3 Falls Match}
All title matches were 2/3 falls at the time, and because of that the title could (and frequently had) changed hands by count out. I can’t believe footage of this match exists and has been remastered. Vince J. McMahon and Toots Mondt were called out as being in the crowd for this match, among other prominent wrestling promoters. The whole match is mat based, and that’s what the crowds of the time clearly liked. As soon as things started to pick up, Rogers hit a knee to the face at 8:29 to win the first fall. There were long breaks between falls during which the commentator interviewed other wrestlers about the match. It’s absolutely delightful. The second fall saw Rogers work the arm and O’Connor work the leg. There were more quick flourishes here, but not many. O’Connor did a kip up and won the second fall with (you guessed it) the O’Connor Roll at 5:57 (14:26 total match time). O’Connor broke out the big guns in the third fall… bodyslams. Rogers, who has been called cagey and dastardly, exhibits that he’s a heel by… putting his foot in the ropes instead of kicking out of near falls. Rogers won at 6:59 (21:25 total match time) by avoiding a dropkick and pinning O’Connor who was in too much pain after landing in the ropes. I don’t really know how to rate this because I’m not at all familiar with the style of the time. It wasn’t my kind of match, but nevertheless I was in awe watching it because I just never expected to see a match this old and this important. ***

So why was this match so important? Because Rogers was a Northeast guy and that meant that McMahon and Mondt were behind him. When he lost the title to Thesz in a one-fall match in Canada, McMahon and Mondt refused to recognize the title change. They broke off from the NWA, started the WWWF, and declared Rogers their first champion a few months later. Wrestling history has been kind to the lineage that Rogers began, and less kind to the lineage I’m chronicling now. Thesz held the belt for three years before dropping it to Gene Kiniski in St. Louis in a match that I suppose wasn’t filmed or is lost to time. 

February 11, 1969 – Tampa, Florida

Dory Funk Jr. def. Gene Kiniski {NWA World Heavyweight Championship Match}
From the CWF Gasparilla Spectacular. The only most complete footage I can find of this match has no sound, though clips with commentary by Gordon Solie from a CWF broadcast at the time show about five minutes of the match with sound. Reports have the match at around 27 minutes, but only about ten are shown in the no-sound version. It is definitely clipped, so the 27 minute claim is possibly correct. I watched both and while much like the match from ‘61 a lot of the action is long holds on the mat, this certainly had more energy than that match. There’s something calming about watching an old ass wrestling match with no sound while my air conditioner purrs in the background. Funk won with the spinning toe hold. Solie, when interviewing Funk about the match, calls Thesz a six-time champion. Some at the time considered Thesz a five-time champion (today only three of his reigns are recognized) so I don’t know where he got the extra win from. The 27-year-old Funk was so soft spoken. Wrestling was so different back then it’s bizarre! ***

Funk held the title for four years before losing it to Harley Race and a vertical suplex in Kansas City. About 90 seconds of clips that aired on a Central States Wrestling broadcast are available online, so have at it if you’re curious. Jack Brisco beat Race in Texas less than two months later, giving Race the shortest currently-recognized reign to that date. Brisco held the title for a year and a half before running into trouble in Japan. 

December 2, 1974 – Kagoshima, Kagoshima

Giant Baba def. Jack Brisco {NWA World Heavyweight Championship 2/3 Falls Match}
From night four of the All Japan World Champion Series. You’ve gotta love how accessible most of All Japan’s archive is online. This one was a tough hang. They spent the first eight minutes on the mat and without commentary I could understand or a crowd that went wild it was hard to keep my mind front drifting. When they did get to their feet, Baba worked a surfboard stretch for what felt like forever. He hit a side Russian legsweep to win the first fall at 11:46. Things picked up a few minutes into the second fall. Brisco made Baba submit to a Figure 4 Leglock at 5:40 (17:26 total). Baba came back with a clothesline to win the title at 3:13 (20:39 total). Woof, not much to hang your hat on here. Feel free to skip. **

There’s actually a Baba vs. Brisco successful title defense online from three days later, but not the match in which Brisco wins the belt back on December 9. From here on out, there’s easy-to-find footage of just about every NWA Championship change, at least through it’s time in WCW. 

December 10, 1975 – Miami Beach, Florida

Terry Funk def. Jack Brisco {NWA World Heavyweight Championship Match}
I found the last 3:39 of this supposedly 25-minute match. What we got was a wild fight between two guys who knew each other very well as they’d feuded in tag team matches with their brothers. Funk countered a leglock to a roll up for the win. I wish CWF had uploaded more of this because it looked pretty nuts. The 30-year-old Funk cutting a calm promo about being furious that he has to have the rematch in Florida rather than Texas is so goddamn surreal to me. There’s also an amazing exchange where Solie points out that when the referee was down, Brisco had him pinned for longer than a three count and Funk replies, “I don’t recall that at all.” That Velveteen Dream meme owes everything to this moment. **¼ 

February 6, 1977 – Toronto, Ontario

Harley Race def. Terry Funk {NWA World Heavyweight Championship Match}
Dave Meltzer and Jim Cornette do commentary on this match as part of the Wrestling Gold collection. It’s pretty insane given the major gulf between their philosophies on wrestling now to hear Meltzer agree with Cornette’s preference for slow, methodical work where every move is important to the match and to the crowd. Only 7:12 was shown of the 14:10, but what was shown was really incredible. Funk and Race adapted to each other as the match wore on and did things that I wish guys would incorporate into their matches today. For example, Race hit Funk with a backbreaker, but when he went for it a second time Funk countered to a head scissor takedown. But what I wish we’d see today is the bit where Funk holds on to the head scissors rather than let Race get some distance. Funk’s selling was insane here. Seriously, google this match and watch the way Funk sells his knee. It looks like it really just gave out on him after Race hit a shinbreaker and had me feeling pain in my own knee. Race won moments later with the Indian Deathlock. ****

August 21, 1979 – Tampa, Florida

Dusty Rhodes def. Harley Race {NWA World Heavyweight Championship Match}
From a CWF broadcast, Rhodes does commentary with Solie. The match is all clipped up, and thanks to Rhodes’ theatrics it sure looks like it was exciting. 4:02 of clips were shown of the 19:22 match, which Rhodes won with three elbowdrops. If it had been four straight minutes shown I’d give it a rating, but as is this was the equivalent of those ECW music videos that I didn’t rate. A bunch of wrestlers and fans rush the ring to celebrate with Rhodes, which I think you have to consider a sea-change in wrestling towards a more character-driven narrative. N/A

August 26, 1979 – Orlando, Florida

Harley Race def. Dusty Rhodes {NWA World Heavyweight Championship Match}
And here we get the beginning of NWA’s tradition of having the babyface be champion for only a very short time. There was some controversy in the last match because Race threw Rhodes over the top rope to the floor, which should have been a disqualification. Of course the match went on and Rhodes became champ. Thus the title could change hands via disqualification in this match. That logic doesn’t really make narrative sense but it’s wrestling so go figure. Terry Funk attacked Rhodes before the match. About 1:35 in clips are shown of the 19:04 match, and it ended when Rhodes blocked a piledriver by sending Race over the top rope. So Race won the title by disqualification. Can’t rate it, and didn’t know the NWA title ever officially changed hands this way. Super strange. N/A

October 31, 1979 – Nagoya, Aichi

Giant Baba def. Harley Race {NWA World Heavyweight Championship Match}
From night 22 of All Japan’s World Giant Series. I guess losing the title to Baba for a week was the cost of doing business in Japan. This was a bit more lively than the Brisco match, with Baba getting off the mat for slams more often. Race kicked out of the legsweep, so we know he’s tougher than Brisco. Things didn’t really pick up until 15 minutes in when this turned into a bloodbath. Unfortunately, as soon as the match got dramatic it ended, as Baba hit his running clothesline (called a neckbreaker) for the win at 18:27. I wish I liked this more, because I’m about to watch three more iterations of this match. **¾ 

November 7, 1979 – Amagasaki, Hyogo

Harley Race def. Giant Baba {NWA World Heavyweight Championship Match}
From night 28 of the World Giant Series. This did a lot more for me, Baba was feeling it here, pressing the attack like crazy. The finish saw him hit a crossbody off the top, but Race awkwardly countered it to a pin for the win at 20:55. I hope their matches from the following year are more in line with this. ***¼ 

September 4, 1980 – Saga, Saga

Giant Baba def. Harley Race {NWA World Heavyweight Championship Match}
From night 11 of Summer Action Series II. At this point I started getting depressed about the prospect of watching the All Japan Triple Crown Championship title changes because I don’t think I can take much more of Baba, but then felt relieved to learn that Baba actually never held that title. That’s shocking to me, though by all accounts Baba was a good dude who knew who to push and when, which I guess didn’t include himself. This match is thankfully shorter than the others, and if you’re all about headlocks you’ll like it. I’m not, so I kinda snoozed on it. One thing I did appreciate was that both guys were constantly going for the pinfall victory. I can’t for the life of me figure out why there are matches I see today that have zero nearfalls. I also liked that Race was constantly using Baba’s trunks for leverage, both when going for the pin and when getting Baba off of him. It’s a shame the rest of the match was so slow. Baba won the title at 14:01 with this clothesline/neckbreaker thing. *** 

September 9, 1980 – Otsu, Shiga

Harley Race def. Giant Baba {NWA World Heavyweight Championship Match}
From night 15 of Summer Action Series II. This was a shorty and they cut out all the resting stuff for this one. Race won with a roll up at 10:56. He was bloodied from getting his head slammed against a table on the floor. This guy really took any excuse possible to cut his forehead open. He also escaped pinfall after Baba’s clothesline/neckbreaker by getting his foot on the ropes. I liked that this was brief and no-nonsense, and that it sent Race home as a real dickhead. ***

April 27, 1981 – Augusta, Georgia

Tommy Rich def. Harley Race {NWA World Heavyweight Championship Match}
Rich had already won and lost the title back to Race by the time clips of this match aired on a Georgia Championship Wrestling broadcast. I watched this on YouTube, where the image stabilization on the platform caused the black bars on either side of the picture to wobble rather than allowing the image of the wrestlers to do so. It’s almost certainly better this way, but it’s distracting nonetheless. It’s hard to tell how the match was since they only showed the most exciting moments. 3:29 of the match was shown, which Rich won with a Thesz Press. Rich lost the title back to Race four days later, and I’m not confident that match was filmed. Race has since stated that making Rich a former champion was done to put an end to some political nonsense in Georgia. Wrestling is weird. N/A

June 21, 1981 – Atlanta, Georgia

Dusty Rhodes def. Harley Race {NWA World Heavyweight Championship Match}
Georgia was not a lucky territory for Race, was it? This was from a Georgia Championship Wrestling broadcast. They showed the match in a very coherent manner, only clipping it when they broke for commercial. The match was exactly what you’d expect, a bunch of punches and headbutts. The crowd was pretty into Rhodes, but less than I would have expected. Rhodes got the win with a flying crossbody at 6:41 (shown). **½ 

September 17, 1981 – Kansas City, Kansas

Ric Flair def. Dusty Rhodes {NWA World Heavyweight Championship Match}
I’m a little disappointed that I could only find a one-minute clip of Flair’s first title win. Lou Thesz is the referee. The finish is shown, and it’s incredible. Flair had been working Rhodes’ legs over, almost putting him out with a Figure 4 Leglock. Rhodes went for a vertical suplex and his knee gave out, allowing Flair to fall on top for the win. N/A

June 10, 1983 – St. Louis, Missouri

Harley Race def. Ric Flair {NWA World Heavyweight Championship Match}
After holding the title for almost two years, Flair dropped it to Race here pretty much just to set up the first Starrcade main event. The NWA St. Louis broadcast only showed a couple minutes of this. The finish here is pretty dumb, seeing Flair hit a back suplex but not bridging and Race getting his shoulder up first for the win. I hate that with very few exceptions. N/A

When we return, Jim Crocket finds that WWF is spreading its tentacles around the country, so he decides to put the NWA title on the national stage in the same way. And it actually works for a while.